Physical Hunger is So Rarely Why We Tend To Eat

Physical hunger and what our bodies want or need are so rarely the driving forces behind the way we eat and therein lies the problem we're all having with food.

Some signs this may be true for you include:

👉You spend a fair amount of time autopilot eating and mindlessly munching on whatever food is in front of you just because it's there.

👉 You're often driven to get up and wander the kitchen aimlessly looking for something when you're not even really sure what it is you want (spoiler: if you're not physical hungry & this keeps happening, it's not actually food that you want, you've just gotten used to interrupting everything as a hunger signal - which is fairly common, fyi)

👉 You keep eating when you know you've had enough because your brain convinces you that "just a little more won't hurt".

👉 You're driven to the box of cookies when you're pissed off, or bored, or anxious, happy, sad, etc.

👉 You have cravings so strong that you cannot stop thinking about that thing you're craving until you finally "cave".

Every time we eat for reasons other than physical hunger, it's our brains that are driving those choices, and overriding our body's cues. We're ignoring the wisdom of what our bodies are telling us they want and need AND we're consuming extra energy that our bodies don't need.

Do you know what happens to extra energy that our bodies don't need? You guessed it. It gets stored.

(𝘵𝘩𝘢𝘵'𝘴 𝘢𝘭𝘭 𝘸𝘦𝘪𝘨𝘩𝘵 𝘨𝘢𝘪𝘯 𝘳𝘦𝘢𝘭𝘭𝘺 𝘪𝘴 - 𝘦𝘹𝘵𝘳𝘢 𝘦𝘯𝘦𝘳𝘨𝘺 𝘵𝘩𝘢𝘵 𝘰𝘶𝘳 𝘣𝘰𝘥𝘪𝘦𝘴 𝘩𝘢𝘷𝘦𝘯'𝘵 𝘯𝘦𝘦𝘥𝘦𝘥 𝘵𝘰 𝘶𝘴𝘦 𝘺𝘦𝘵 - 𝘴𝘰 𝘴𝘵𝘰𝘱 𝘥𝘦𝘮𝘰𝘯𝘪𝘻𝘪𝘯𝘨 𝘪𝘵 🙃)

There are too many reasons why diets don't work to even begin to list again here (go here and grab my free ebook for more) but one of the biggest is because physical hunger is so rarely WHY we eat.

There are soo many different things going on in our brains that drive us to mindlessly (and often almost uncontrollably) put food in our mouths that it's ludicrous to believe willpower, mindset and motivation are all that's needed to "stick to" a diet.

Dieting does NOTHING to address any of those things.

It does nothing to address the WHY behind what and how we're eating and if we're eating for reasons other than physical hunger, reasons that are being driven what's going on in our brains, we're going to be consuming more energy than our bodies need -- almost uncontrollably. In fact, dieting usually just makes it worse which is why as many as 2/3's of people who lose weight on a diet regain even MORE weight than they lose. Dieting is making us heavier (over time) because it high jacks the survival center in our brain and hard-wires auto-pilot eating. (and you won't hear the diet industry tell you that because it's the perfect system for them!)

If we're mindlessly (or uncontrollably) consuming more energy than our bodies need, we will gain weight.

It's really that simple.

Which is why the message we've been taught that overeating or gaining weight is somehow a character flaw makes me crazy. It's just a little faulty wiring in the way human brains work. That's IT. Again, stop demonizing it.

Mindless, autopilot and emotional eating gets hard-wired into the survival center of our brains and there's not a single diet on the planet that can override that.

But that doesn't mean change is hopeless, just that we've been trying to treat symptoms rather than the underlying issue AND we've been using the wrong "solution" to do it.

And there's a specific set of steps built into my cognitive eating system that will actually rewire your brain so you stop being driven to eat by what's going on in there and instead, learn to honor your body's needs and wants for nourishment.

Your body didn't want to eat that extra-large slice of cheesecake after dinner, when it was already full's faulty wiring in your brain driving that behaviour. Wiring that, when changed, changes literally everything.

That's what makes cognitive eating so effective as an actual forever thing.

There's no food restriction ever. You just learn to nourish your body with what it wants and needs, when it's physically hungry and all that extra eating just... stops. On its own. Because we're changing the driving forces in your brain.

When all that extra eating stops, and when you stop consuming more energy than your body needs, weight gain stops.

Just. That. Simple.

If weight loss has been a lifelong goal you've been working on, and are still struggling to actually achieve or maintain, if you actually want it to stick this time, you have to start doing something different.

Stop band-aiding the symptoms with diets and start changing your brain. That's where the magic is.


For more info on cognitive eating, click here.

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About The Author

Roni Davis
Cognitive Eating Founder

Writer, Producer, Host - It's All In Your Head Podcast

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Roni Davis spent over two decades struggling with weight, food (mindless, emotional and binge eating), an eating disorder, depression, panic attacks, and an anxiety disorder. She's also been a nationally qualified champion figure athlete, written for bodybuilding websites, was featured in a national fitness magazine, by and spent almost a decade helping people transform their bodies as an award-winning personal trainer and nutrition and wellness coach.


After over two decades of her own personal weight & food struggles and almost a decade in the weight loss/fitness industry, Roni left the fitness industry and bundled everything she learned from her own recovery, from her time as a trainer & nutrition & wellness coach with everything she learned in her mindfulness-based cognitive behavior coach training, to create Cognitive Eating.  This allows her to guide and support people to live healthier lives through behavior and habit modification at the brain level, where it counts and will actually stick.

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NOTE: While counselors or therapists often use CBT to deal with mental illness or a patient’s mental/emotional conditions and/or processing trauma, MBCT & cognitive eating does not. My roll as a coach, in its most simple form, is to encourage, coach and/or act as a facilitator of a client’s self-reflection, decision making, planning for the future, and creating life changes. As an MBCT & cognitive eating coach, I am obligated to refer clients in need of mental or physical health therapy to an appropriate licensed professional.  

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